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Behavioural Insights Community of Practice - EAST Framework

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Behavioural Insights Community of Practice EAST Framework

If you want to encourage a behaviour (nudge!), make it Easy, Attractive, Social and Timely (EAST)

These four simple principles are the basis for a simple, memorable framework to increase targeted behaviours and improve the success of social initiatives. The framework was developed by the UK Behavioural Insights Team. Read the conversation tracker.

Last updated: 
Tuesday, 20 November 2018

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